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Trade Secrets from the Unexpected Heroes of Authentic Content

Authentic content. Marketers have seized upon this term in an attempt to reinforce the value of what they do. Brand campaigns hammer at authenticity as a defining value. Amid all the clamor for marketing innovation in a complex digital landscape comes a heightened need to be fresh, bold and interesting… Read More

Internet as truth-teller: Why you shouldn’t shy away from the Web’s archiving capabilities

The ongoing scandal involving David Petraeus, former head of the CIA, proves one thing: The Internet never forgets. Part of the national debate centers on sensitive information in e-mail messages that some argue should have stayed housed safely on a secure network or computer. E-mails aren’t the only… Read More