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What Is Your Company Doing to Avoid the Digital Black Hole?

To mark the 900th anniversary of Domesday Book, in 1986 the BBC created a computer-based, multimedia version of the publication. The data was stored on two interactive video discs at a cost of approximately £2.5 million. The problem? By the late 1990s, these discs could no longer be read… Read More

Measuring Success: How Effective Is Your Corporate Archive?

How can an archive contribute to a corporation’s bottom line? And how do you measure this contribution? We know that we can measure a corporation’s success through changes in revenue, inventory, stock price and a variety of other indices. We can look at their asset and brand values, and measure… Read More

Brand Heritage Tourism: An Opportunity for More Brands?

The tourism industry is forecasted to contribute more than $2.6 trillion to the U.S. gross domestic product by 2027. According to Vermont’s Tourism Office, the Ben & Jerry’s factory is the most popular tourist attraction in the state, welcoming more than 300,000 visitors every year. Remember the… Read More

4 Ways to Improve Your Corporate Archive

  Corporate archives: an invaluable asset, or an expensive burden? Perceptions of the archive range from active resource to pointless distraction. Wherever your corporation falls on this spectrum, deciding what materials to keep is challenging. Here are four ways to improve your corporate archive, focusing on what material to save… Read More

For the Love of the Game: How Heritage Affects Purpose

Purpose. If you don’t have it, 91 percent of millennials say they’ll switch to a brand that does. Purpose-driven marketing isn’t a new phenomenon, but corporations are increasingly aligning themselves with a cause in an effort to attract and retain a younger generation of customers. But convincing… Read More

A Pragmatist’s Guide to Developing Corporate Archive Policy

If you’re charged with either setting up a corporate archive or managing an existing archive, you may have realized that traditional archival programs don’t typically meet the value-add demands of today’s business environment. Whether you are starting out or looking at new ways to manage your archive, the costs of… Read More