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Introduction to A Fear of Touch: Interactive Exhibits After COVID-19

July 20, 2020 • Eden Slone

One significant effect of COVID-19 we are all familiar with by now is a fear of close contact with people. According to the Centers for Disease Control and Prevention, close proximity to others can spread the coronavirus.

In addition, there is potential for infection from touching “a surface or object that has the virus on it and then touching [your] mouth, nose.” Many people fear touching ordinary objects, from door knobs to cellphones to pens, in addition to the fear of physical proximity to friends and loved ones.

Fears of touch and close contact have also affected business operations. Companies are taking steps to keep their businesses afloat, maintain employee safety, and respond to the pandemic in their marketing and advertising. On top of that, they may also be wondering what to do with exhibits in their headquarters, especially those that include touchscreens. What happens to touchscreens when people are afraid to touch screens?

At History Factory, we believe this fear of touch does not mean you should turn off the screens or stop planning interactive exhibits and displays. Now more than ever, companies need the power of authentic content—honest, tenable stories related to corporate heritage—to help weather these uncertain times. Interactive exhibits dedicated to your heritage can reassure, inspire and motivate both customers and employees.

We have researched technologies and techniques that companies can use to share their history in a way that’s both lively and safe. This is not the first time we have adapted in hard times, and it won’t be the last. We brainstormed ideas, engaged our in-house experts, spoke with our tech partners, and looked to other industries for inspiration.

A Fear of Touch: Interactive Exhibits After COVID-19 provides a look at touch alternatives and adaptations, as well as the pros, cons, and examples for each option, including: motion-activated technology, voice activation, phone apps, foot switch mats, styluses, antimicrobial film, and promoting healthy hygiene and cleaning protocols.

Check out the guide and let us know what you think. If you need guidance in capturing and telling your company’s history during this roller coaster ride, we’re here to help.


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