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Insights

 
 

The Battle for Sotomayor’s Story

Last weekend I went to a house-warming party—a smallish one, mostly populated with tangential acquaintances… Read More

Campbell-Ewald … and Sloan?

In the wake of this week’s GM bankruptcy, the media is generating a lot of… Read More

Reflections at 10

This week marks my 10th anniversary at The History Factory. Ten years is a long… Read More

Your Father’s Muzak

Companies struggling for brand recognition might look enviously at Muzak, whose pithy name is instantly… Read More

The Rising Value of History-in-the-Making

Before this recession forced unemployment rolls to become despairingly bloated, we were talking about the… Read More

Looking for a tea substitute? Try chocolate.

History sells—especially during a recession. Consumers look for comfort in nostalgic memories of a simpler,… Read More