Capture the History You’re Making Today
The coronavirus crisis has brought out the best in many brands and companies, in both words and actions. Ford adjusted its marketing focus away from…
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Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan
This article was originally posted in September 2012, but updated in September 2018. Any corporation that is planning to mark an important milestone—whether 10 years…
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8 Ways to Promote Your Company Anniversary Using Social Media
Social media is an excellent way to promote your company anniversary. Use these eight innovative social media techniques during your milestone.
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How insurance innovations a century ago could be a path forward today
This article first appeared on April 14 in PropertyCasualty360. In the 1920s, a plague of… Read More
The History of U.S. Pandemics: A Conversation with Elena Conis
The following is an excerpt from an interview with Elena Conis, a professor at the… Read More
Discovery Programs™: Benefits, Types and Tips
The English author A.A. Milne, of Winnie the Pooh fame, once wrote: “One of the… Read More
What’s Your Story? Five Considerations when Crafting an Authentic Business Narrative
Some business stories are etched in our memories, such as the origin of Trader Joe’s… Read More
Why You Should Let Storytelling Shape Your CSR Strategy
If you take a look at corporate social responsibility (CSR) trends for 2019, you won’t… Read More
Using History in April Fool’s Pranks
April Fool’s Day has come and gone this year with minimal catastrophe. As we’ve seen… Read More
