Your Company’s History Can Make It More Valuable—Or More Vulnerable
The following article first appeared in Chief Executive in September 2020. Knowing the past, and how it will play today, is the only way to…
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Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan
This article was originally posted in September 2012, but updated in September 2018. Any corporation that is planning to mark an important milestone—whether 10 years…
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8 Ways to Promote Your Company Anniversary Using Social Media
Social media is an excellent way to promote your company anniversary. Use these eight innovative social media techniques during your milestone.
Read MoreCapturing the Past Before It’s History
Every Friday at 8:30 a.m., National Public Radio features an excerpt of a story produced… Read More
GM’s “Mark of Excellence” RIP (for now)
So it’s finally come to this. GM announced that they’re phasing out the “GM” corporate… Read More
Keep Walking . . . but don’t forget the peaks and valleys
I love scotch. Scotchy, scotch, scotch. And though Johnnie Walker isn’t exactly my favorite brand… Read More
Slay the Dragon
When we work with clients to tell their stories, we inevitably get to the issue… Read More
Hucksters Revisited or the New Philosophers?
On a recent trip home from Chicago, I found myself stuck at O’Hare while airplane… Read More
HIStory. Michael Jackson as Tragic Hero
When I was a kid, four or five years old, I was crazy about Michael… Read More
