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Campbell-Ewald … and Sloan?

In the wake of this week’s GM bankruptcy, the media is generating a lot of… Read More

Your Father’s Muzak

Companies struggling for brand recognition might look enviously at Muzak, whose pithy name is instantly… Read More

The Rising Value of History-in-the-Making

Before this recession forced unemployment rolls to become despairingly bloated, we were talking about the… Read More

Looking for a tea substitute? Try chocolate.

History sells—especially during a recession. Consumers look for comfort in nostalgic memories of a simpler,… Read More

Invoking the “H” Word—Proceed with Caution

I’ll admit it. I’m a huge fan of Google Apps. I just can’t seem to… Read More

Will Service Be Enough This Time?

“Car dealers face extinction: The small, independent dealership is struggling to compete in an increasingly… Read More