In Conversation: S&P Global’s Pivot to a New Careers Site
The following is an excerpt of an interview between History Factory’s managing director and History Factory Plugged In host, Jason Dressel, and S&P Global Chief…
Read More
Ideas to Celebrate Your 25th Company Anniversary
If you’re older than 25, do you remember your 25th birthday and what you did to celebrate? The answer for most people is probably not—25…
Read More
8 Ways to Promote Your Company Anniversary Using Social Media
Social media is an excellent way to promote your company anniversary. Use these eight innovative social media techniques during your milestone.
Read MoreRun Toward Your Heritage, Not Away From It
It isn’t often that a senior executive of a Fortune 500 company laughs in my… Read More
The History of PR in Chicago: Corporations, Agencies and the People Who Shaped It
Last week I had the honor of participating in a fascinating discussion about the history of… Read More
Authenticity, Heritage, And Business Outcomes
We live in an age of skepticism and mistrust. Perhaps this is why marketers are… Read More
Preparing to Improvise, Start with the Future and Work ALL the way Back
Last Wednesday, I arrived at Washington and Lee University, in Lexington, Virginia, to offer a… Read More
Why did McDonald’s ‘Signs’ ad captivate America? Simple, straightforward storytelling
Have you seen the McDonald’s “Signs” advertisement? I’d be surprised if you haven’t seen it,… Read More
How a Story Fueled a Bold Initiative
After revisiting the philanthropic nature of Fireman’s Fund when it was founded in 1863, it… Read More
