History Factory has been named a finalist for the 2021 PRWeek Awards in the Outstanding Non-Traditional Agency category. Learn more.

Run Toward Your Heritage, Not Away From It

It isn’t often that a senior executive of a Fortune 500 company laughs in my… Read More

The History of PR in Chicago: Corporations, Agencies and the People Who Shaped It

Last week I had the honor of participating in a fascinating discussion about the history of… Read More

Authenticity, Heritage, And Business Outcomes

We live in an age of skepticism and mistrust. Perhaps this is why marketers are… Read More

Preparing to Improvise, Start with the Future and Work ALL the way Back

Last Wednesday, I arrived at Washington and Lee University, in Lexington, Virginia, to offer a… Read More

Why did McDonald’s ‘Signs’ ad captivate America? Simple, straightforward storytelling

Have you seen the McDonald’s “Signs” advertisement? I’d be surprised if you haven’t seen it,… Read More

How a Story Fueled a Bold Initiative

After revisiting the philanthropic nature of Fireman’s Fund when it was founded in 1863, it… Read More