Capture the History You’re Making Today
The coronavirus crisis has brought out the best in many brands and companies, in both words and actions. Ford adjusted its marketing focus away from…
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Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan
This article was originally posted in September 2012, but updated in September 2018. Any corporation that is planning to mark an important milestone—whether 10 years…
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8 Ways to Promote Your Company Anniversary Using Social Media
Social media is an excellent way to promote your company anniversary. Use these eight innovative social media techniques during your milestone.
Read MoreUse Your Brand Heritage to Spark Innovation
Image from MillerCoors In the never-ending battle to win new customers and inspire brand loyalists,… Read More
A Mirror from the Past: The Commoditization of Advertising in the Internet Age
In recent years, I have presented the history of Chicago advertising and public relations as… Read More
Nothing kills bad content faster than social media: how inauthentic storytelling may come back to bite you
Bruce Weindruch, CEO and Founder of The History Factory It takes a staggering 17 billion… Read More
Seven Years of 140 Characters or Less
Seven years ago, a creature from the depths of brain and hardwire left California, on… Read More
Internet as truth-teller: Why you shouldn’t shy away from the Web’s archiving capabilities
The ongoing scandal involving David Petraeus, former head of the CIA, proves one thing: The… Read More
Presidential Elections and a Brief History of Emerging Technologies
Throughout our history, presidential elections continue to help introduce new and emerging technologies, demonstrating their… Read More
