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Use Your Brand Heritage to Spark Innovation

Image from MillerCoors In the never-ending battle to win new customers and inspire brand loyalists,… Read More

A Mirror from the Past: The Commoditization of Advertising in the Internet Age

In recent years, I have presented the history of Chicago advertising and public relations as… Read More

Nothing kills bad content faster than social media: how inauthentic storytelling may come back to bite you

Bruce Weindruch, CEO and Founder of The History Factory It takes a staggering 17 billion… Read More

Seven Years of 140 Characters or Less

Seven years ago, a creature from the depths of brain and hardwire left California, on… Read More

Internet as truth-teller: Why you shouldn’t shy away from the Web’s archiving capabilities

The ongoing scandal involving David Petraeus, former head of the CIA, proves one thing: The… Read More

Presidential Elections and a Brief History of Emerging Technologies

Throughout our history, presidential elections continue to help introduce new and emerging technologies, demonstrating their… Read More