One key to effective crisis communications? Historical context. Read Rick Beller’s article in PR Daily.

Ep. 10: The Gory History of St. Valentine’s Day

On this week’s episode of History Factory Plugged In, host Jason Dressell interviews History Factory CEO Bruce Weindruch about important business events that happened in January, including the Davos conference and the release of Forbes’ and Edelman’s annual reports. Jason also talks to author Garrett Peck about the St. Valentine’s Day Massacre and Professor Lisa Bitel about the gory origins of St. Valentine’s day.

Company history comes alive with History Factory Plugged In. We look at the rich heritage of major organizations in this thought-provoking podcast. If you have any questions, comments, or ideas to share, please email us at