One key to effective crisis communications? Historical context. Read Rick Beller’s article in PR Daily.

Ep. 13: The History of U.S. Pandemics

We’re back with a special pandemic edition of History Factory Plugged In. From serious talks about the economy to whimsical histories of toilet paper, this episode has it all.

Host Jason Dressel welcomes U.C. Berkeley professor, author and historian of medicine and public health Dr. Elena Conis to talk about past pandemics in the United States and the country’s response; and History Factory founder and CEO Bruce Weindruch to muse on how this response compares to past crises.

Company history comes alive with History Factory Plugged In. We look at the rich heritage of major organizations in this thought-provoking podcast. If you have any questions, comments, or ideas to share, please email us at