Ep. 30: The Pull of the Past with Professor Krystine Batcho

History Factory Plugged In is back with a new episode focused on the concept of nostalgia and its power to evoke strong memories and motivate behaviors. Host Jason Dressel talks with Kristyne Batcho, psychology professor at New York’s Le Moyne College, about her field-leading research on the subject. Jason also chats with History Factory’s new senior director of creative, Corrie Commisso, about how brands have harnessed nostalgia for marketing, plus some recent pitfalls we’ve seen.

Company history comes alive with History Factory Plugged In. We explore the rich heritage of major organizations in this thought-provoking podcast. If you have questions, comments or ideas to share, please email us at [email protected]