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Ep. 36: ‘The Succession Trap’ with Betsy Hoag


On the latest episode of “History Factory Plugged In,” we talk with Betsy Hoag of PR agency Greentarget about a new joint study commissioned by History Factory called “The Succession Trap: How the C-suite thinks about leadership transitions and why it’s wrong.” Betsy and host Jason Dressel chat about the methodology of the survey, which polled 160 C-suite executives from Fortune 500 companies, as well as some surprising results.

Company history comes alive with “History Factory Plugged In.” We explore the rich heritage of major organizations in this thought-provoking podcast. If you have questions, comments or ideas to share, please email us at [email protected].

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