As a family-owned business stretching over three generations, Arkay Packaging holds its identity dear. Celebrating its 100th year was a chance to inject new energy into the company’s branding and its legacy. In a multipronged rebranding exercise, History Factory designed a new anniversary logo inspired by the signature of Arkay’s founder and a website refresh befitting a luxury goods company. Featured is a full video suite including a docu-style film that imagines current CEO Mitchell Kaneff writing a letter to his grandfather, founder Max Kaneff. In all, a platform was created in partnership with the family for the next generation of leadership.
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