It’s a challenging time for organizations, which are dealing with COVID-19, protests on American streets, and a sharp, sudden recession—all at once.

Uncertainty is nothing new. Many organizations have learned that when times are tough, relying on the lessons they learned in the past can make a big difference in what they do and say.

Check out our Guide to Capturing and Using Heritage in Uncertain Times to learn:

• • Which messages resonate during times like these . . . and which ones don’t
  • The importance of storytelling
  • How to capture the history you’re making today
  • How you can use your heritage, with examples from Adobe Photoshop, Brooks Brothers, Lockheed Martin and other familiar brands