In Search of the Big Idea: Things to Think About When Brainstorming Ideas For Your Company’s Anniversary

By Jason Dressel Companies routinely come to The History Factory and to historyfactory.com because they’re looking for ideas for their upcoming company anniversary. A common approach includes some combination of the following activities: Benchmarking what competitors have done Brainstorming ideas with an anniversary task force Just like how a boxer wins a match by landing…

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Corporate Anniversary Gifts

For many organizations, the “corporate anniversary gift” is just going to be another trinket in their arsenal of stuff, when it should really be an authentic expression of the anniversary itself. By Jason Dressel When you think “corporate anniversary gifts,” what comes to mind? Probably something you’ve seen before with a logo on it. A mug. A courier bag. A jacket. Maybe…

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