The primary function of the Content Strategist’s job at History Factory is developing content strategy based on a company or client’s business objectives and their customer or end user’s needs. You will oversee content requirements and develop content strategy deliverables across a project life cycle.

You will be creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans. You may also be responsible for managing other employees and/or freelancers, maintaining budgets, and assisting with the technical integration of content.

You have the analytical abilities necessary to gather/distill key business and user insights, and apply your planning skills to create a long-term vision for the content that’s generated. Project management experience will help you keep projects on track and within budget.

You have the ability to compellingly communicate a brand’s story, and a design sensibility to envision how content will be presented or distributed in visual storytelling formats other than text-based articles.

A firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are preferred.

Responsibilities

• Conduct content audits and gap analyses in support of strategy development
• Develop content strategies based on the client’s business objectives and aligned to their stakeholders and/or end users.
• Use content frameworks and standards for the creation, curating, publishing and governance of original, licensed, and user-generated content for a range of client applications, and across a wide range of industries. This includes writing both short and long form authentic content, plus creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks, and content migration plans.
• Partner with creative leads, designers, researchers, and client-facing executives to optimize the content elements based on usability, intuitiveness, consistency, business metrics, and time to market for our clients.
• Assure all content meets standards of quality, measured in terms of persuasion, consistency, authenticity and uniqueness
• Estimate work effort for budgeting purposes and help clarify deliverables
• Review other products and content design approaches to understand emerging standards and innovation
• Advocate for best content practices throughout the agency

Requirements

To be successful, it is a given that you are gifted with words, able to craft, curate, edit and align information. You also should be effective in content organization as well as the art of persuasion and marketing. A real passion for experimentation and an ability to move quickly is a plus. Ideally, we’d love someone with:

• Knowledge of mobile first and responsive content strategies
• Knowledge of the development and maintenance of both structured and unstructured content types
• Concept skills and creative thinking with an eye for distinction
• A professional and personal portfolio of useful and engaging content solutions in highly dynamic environments
• Knowledge of Search Engine Marketing and Optimization strategies
• Excellent verbal and written communication skills
• Project management experience, including evidence of ability to keep within challenging deadlines and budget constraints.

Experience

• Degree in a relevant field (English, Communications, Journalism, Marketing)
• 4-5 years minimum professional experience with content strategy
• Writing, revising, sourcing and aggregating content
• Superior content development skills and strategic thinking
• Writing for diverse audiences.
• Developing content solutions for a variety of b2b and b2c challenges
• Working with design and development teams
• With responsive Web design solutions
• Familiarity working with DAM systems, Google Docs, as well as MS Office tools
• Working for an agency or in-house client-side marketing/communications team
• Engaging and fun personality
• Innate curiosity with proactive mentality towards problem solving and experimentation
• Highly organized.

To Apply:

Please submit a resume and cover letter to careers@historyfactory.com. Email only, please no phone calls.