Founded in 1979, History Factory is an agency that helps organizations employ their most underused assets—their history and heritage—to enhance and transform strategy, brand positioning, marketing, and communications that drive measurable results.
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What We Deliver
We help our clients create a vision for the future by crafting a story no one else can tell. Properly told, this story becomes a catalyst for transformation and growth that’s a natural extension of your heritage.
The origin story of the History Factory name and brand—founded as Informative Design Group in 1979—is rooted in a search for a new physical building and, whether we knew it or not at the time, a more illustrative and compelling identity.
After months of developing a breakthrough innovation for our clients, we have created a secure online platform that will shape the future of the archival experience. Schedule a demo today.
Learn what the C-suite thinks about leadership transitions and why it's wrong.
What Our Clients Say
“History Factory played a vital role in helping Graybar plan and implement an anniversary celebration that honored our past and fueled excitement for the future. We are so grateful for the guidance and support provided by History Factory, which helped us grow our business, achieve community service and giving goals, elevate Graybar’s brand, and tell our story in a fresh and compelling way throughout the year.”
“I want to thank the entire History Factory team for your creativity, diligence, inspiration and expertise, from our first meeting through asset transition. Together, we developed authentic stories, tools, resources, a theme, materials and inspiration that ISACA never had before but will use and treasure.”
“The word that I picked up from you that really resonates with me is storytelling. Your ability to tell stories and all the things that go underneath that.”
“What I have learned from our work with History Factory is that our brand is so much more powerful when we can connect it to our history.”
“You all have been wonderful partners and stellar caretakers of some of our most precious items for nearly two decades.”
“We appreciate all the guiding work you and your team did with us. It was foundational for everything that we pulled together.”
“Our leadership team and CEO are engaged, excited and already using insights in a range of communications.”
“History Factory’s attention to detail, patience and hard work are evident in the finished product, and I know our agents, customers and Home Office associates will enjoy the space for many years to come.”
For more than 40 years, we’ve helped scores of companies, at key transition points, imagine and implement a vision for the future that grows powerfully and organically from the heart of who they are.
Need to introduce a new generation to your history? Find out how Verizon increased engagement & inspired employees to connect with the brand.Learn More
Southwest Airline used its 50th anniversary as a runway for employee engagement.Learn More
We Start With the Future and Work Back
Our approach is to help determine your company’s immediate and
long-term goals. Then we conduct in-depth research to discover relevant
chapters in your story that can serve as a catalyst for change and offer insights into how to sustain your success.
Capture the Transformative Power
of Credibility and Authenticity
51% of customers suspect most brands’ content can’t be trusted. Using info gleaned from real events in your history can cut through the doubts of increasingly skeptical customers.
86% of customers say they won’t support brands that feel fake. Your company’s singular history provides authenticity that can mean the difference between creating a fleeting image or a lasting reputation.
66% of employees claim they are just going through the motions. Your company’s unique achievements and vision can inspire and motivate disengaged employees.
76% of employees believe that knowing where their company has been, and where it’s going, makes it stand out from other employers. Telling your company’s one-of-a-kind story can turn employees into important brand ambassadors.