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One key to effective crisis communications? Historical context. Read Rick Beller’s article in PR Daily.
 
 

The History of U.S. Pandemics: A Conversation with Elena Conis

The following is an excerpt from an interview with Elena Conis, a professor at the… Read More

Graybar’s Origin Story: A Conversation with Carrie Johnson

On the latest episode of History Factory Plugged In, host Jason Dressel sat down with… Read More

Guide to Corporate Storytelling

Corporate storytelling now, with the outbreak of the novel coronavirus, has become incredibly important as… Read More

Accounting for Company Archives: The Valuation of History

In the current coronavirus induced social and financial crisis, company valuations have swung wildly from… Read More

“Past performance is not indicative of future performance”

It’s a common phrase mandated by the SEC and appears in nearly every ad or… Read More

How Your Organization Can Build Trust in 2020

In January, esteemed PR agency Edelman published the 2020 Edelman Trust Barometer, a report that… Read More