How to Determine Your Company Anniversary Budget
Determining your company anniversary budget can be a daunting task. In our experience, most companies fall into four budgeting scenarios. Where do you stand?
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Einstein on Authenticity: Part One
Bruce Weindruch, CEO of History Factory and author of the book Start with the Future and Work Back: A Heritage Management Manifesto, recently sat down…
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Adding Heritage to the Customer Experience
Customer experience optimization is the most recent marketing issue keeping C-suite executives up at night. It is estimated that negative feedback from poor customer experiences…
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Storytelling in 50 Words or Less
Brand storytellers need to find concise, effective ways to capture attention. From Twitter to exhibit… Read More
4 Examples of Advertising Storytelling that Reinforces Authenticity
Brand storytelling that resonates with many audiences is not simple task. In this article we… Read More
An Authentic Website
It’s not every day that a company like History Factory overhauls its website. However, we… Read More
What Is Your Company Doing to Avoid the Digital Black Hole?
To mark the 900th anniversary of Domesday Book, in 1986 the BBC created a computer-based, multimedia… Read More
We Found It! Problem-Solving Through Archival Taxonomy and Meta-Tagging
In this article, archivist Alex Johnson explores two critical components that enable users to find… Read More
