Capture the History You’re Making Today
The coronavirus crisis has brought out the best in many brands and companies, in both words and actions. Ford adjusted its marketing focus away from…
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Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan
This article was originally posted in September 2012, but updated in September 2018. Any corporation that is planning to mark an important milestone—whether 10 years…
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8 Ways to Promote Your Company Anniversary Using Social Media
Social media is an excellent way to promote your company anniversary. Use these eight innovative social media techniques during your milestone.
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Planning an Anniversary During a Crisis
Today, uncertainty is omnipresent. Businesses’ circumstances vary widely: Some cannot get enough product to meet… Read More
Coronavirus Is Testing Corporate Cultures. That Isn’t Necessarily a Bad Thing.
How is your corporate culture holding up in the brave new world of remote work?… Read More
How insurance innovations a century ago could be a path forward today
This article first appeared on April 14 in PropertyCasualty360. In the 1920s, a plague of… Read More
Making a Video That Reflects Our New Reality
You may have noticed that we’ve introduced a new video on our homepage. The video… Read More
How offering historical context helps in a crisis
The following is a reprint of an article featured in Ragan’s PR Daily on March… Read More
The History of U.S. Pandemics: A Conversation with Elena Conis
The following is an excerpt from an interview with Elena Conis, a professor at the… Read More
