Capture the History You’re Making Today
The coronavirus crisis has brought out the best in many brands and companies, in both words and actions. Ford adjusted its marketing focus away from…
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Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan
This article was originally posted in September 2012, but updated in September 2018. Any corporation that is planning to mark an important milestone—whether 10 years…
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8 Ways to Promote Your Company Anniversary Using Social Media
Social media is an excellent way to promote your company anniversary. Use these eight innovative social media techniques during your milestone.
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Accounting for Company Archives: The Valuation of History
In the current coronavirus induced social and financial crisis, company valuations have swung wildly from… Read More
“Past performance is not indicative of future performance”
It’s a common phrase mandated by the SEC and appears in nearly every ad or… Read More
How Your Organization Can Build Trust in 2020
In January, esteemed PR agency Edelman published the 2020 Edelman Trust Barometer, a report that… Read More
Building Employee Trust
A common phrase we hear a few months into football season is that the coach… Read More
The Trust Paradox: Implications of the 2020 Edelman Trust Barometer
Why does trust matter? Who and what creates trust? How is trust won and lost?… Read More
Planning Your Company’s Anniversary Campaign
Ahead of this year’s Anniversary Marketing Summit on October 6 Chicago, we asked History Factory… Read More
