How to Determine Your Company Anniversary Budget
Determining your company anniversary budget can be a daunting task. In our experience, most companies fall into four budgeting scenarios. Where do you stand?
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Einstein on Authenticity: Part One
Bruce Weindruch, CEO of History Factory and author of the book Start with the Future and Work Back: A Heritage Management Manifesto, recently sat down…
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Adding Heritage to the Customer Experience
Customer experience optimization is the most recent marketing issue keeping C-suite executives up at night. It is estimated that negative feedback from poor customer experiences…
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8 Ways to Promote Your Company Anniversary Using Social Media
Social media has become the great equalizer when it comes to promoting company anniversaries. The… Read More
How to Sell Your Company’s Anniversary to Your Boss’ Boss
One of the challenges of planning your company’s anniversary is rallying company leadership. Pitching your… Read More
Measuring Success: How Effective Is Your Corporate Archive?
How can an archive contribute to a corporation’s bottom line? And how do you measure… Read More
Why Authentic Content Matters: Part One
You may have noticed our new tagline at The History Factory: Leading the Authentic Content… Read More
Brand Heritage Tourism: An Opportunity for More Brands?
The tourism industry is forecasted to contribute more than $2.6 trillion to the U.S. gross… Read More
5 Ways to Unlock the Value of Your Heritage
There is no master key when it comes to unlocking the value of your heritage.… Read More
