Nothing kills bad content faster than social media: how inauthentic storytelling may come back to bite you

Bruce Weindruch, CEO and Founder of The History Factory It takes a staggering 17 billion Facebook posts, 200 million tweets a day and 42 million user-generated Yelp reviews to fuel today’s social media engine. This frenzy of public opinion is certainly a noisemaker for C-suite strategists, and in our view, reopens the content phenomenon debate…

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The 5 Most Valuable Corporate History Materials to Use for Research

From your corporate website and social media to collateral and presentations, there are endless opportunities to highlight your corporate history. But actually undertaking the research is a daunting task for many. While everyone on your team might have a general understanding of your company’s history, finding the actual information can be a difficult, time-consuming task. Here…

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