Configuring the Content Supply Chain

Everyone is talking about content, but there are some areas for improvement when it comes to maximizing its value. First, props go to the Chicago American Marketing Association’s BrandSmart 2014 (#Bsmart14) for delivering a powerful and content rich conference last Thursday, March 20. Every presentation of the event’s theme, “The Art and Science of Storytelling”,…

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Say Cheese! Part 1

Tips for Creating a Corporate Photo Archive We’ve all heard the saying “A picture is worth a thousand words.” As much as I dislike corny truisms, I have to admit this one is pretty accurate. I’ve searched through the records of many corporations, and it’s not the stock certificates or memos that catch my attention—it’s the…

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Nothing kills bad content faster than social media: how inauthentic storytelling may come back to bite you

Bruce Weindruch, CEO and Founder of The History Factory It takes a staggering 17 billion Facebook posts, 200 million tweets a day and 42 million user-generated Yelp reviews to fuel today’s social media engine. This frenzy of public opinion is certainly a noisemaker for C-suite strategists, and in our view, reopens the content phenomenon debate…

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