Advertising During Your Anniversary: Authenticating and Strengthening Brands by Communicating Substantive Content

Several leading brands are leveraging their anniversaries in their advertising. Especially in 2012, a year packed with major anniversaries, the airwaves and digital and print media are saturated with celebratory and commemorative anniversary messages. But what is the value of this type of consumer communication, and what does it achieve? At The History Factory, we…

Read More ›

Winners and Losers: What October Baseball and Penn State Football Can Teach Us about Leadership, Reputation and Brand Management

October in America is an exciting month for sports. Major League Baseball is finally getting interesting, college football and the NFL are heating up, the NBA and NCAA basketball are getting ready to hit the court and the NHL has tagged back into the Let’s-Shaft-Our-Customers-and-Tarnish-Our-Reputation Ring. Of course here in the Washington, D.C. area, we…

Read More ›

Virtual Exhibits 101

By Sara Eagin Virtual exhibits are increasingly becoming part of the discussions we have with clients about museum and exhibit solutions. It’s a topic of discussion both for companies in the process of building a museum or exhibit, and those just beginning to think about developing one. A few reasons why virtual exhibits are becoming increasingly relevant…

Read More ›

Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan

By Jason Dressel Commemoration, not celebration. First off, the tone needs to be right. Understandably, many tend to approach a company anniversary as a celebration, but not everyone’s feeling like it’s party time in this economic environment. More likely than not, the organization has had some challenges over the last few years. There may have…

Read More ›

In Search of the Big Idea: Things to Think About When Brainstorming Ideas For Your Company’s Anniversary

By Jason Dressel Companies routinely come to The History Factory and to historyfactory.com because they’re looking for ideas for their upcoming company anniversary. A common approach includes some combination of the following activities: Benchmarking what competitors have done Brainstorming ideas with an anniversary task force Just like how a boxer wins a match by landing…

Read More ›

Corporate Anniversary Gifts

For many organizations, the “corporate anniversary gift” is just going to be another trinket in their arsenal of stuff, when it should really be an authentic expression of the anniversary itself. By Jason Dressel When you think “corporate anniversary gifts,” what comes to mind? Probably something you’ve seen before with a logo on it. A mug. A courier bag. A jacket. Maybe…

Read More ›

Old School

Ninety-nine years and five days ago Theodore Roosevelt was shot in the chest in Milwaukee while on the campaign trail . . . he proceeded to deliver a 90-minute speech before seeking medical attention. His opening statement was, “Friends, I shall ask you to be as quiet as possible. I don’t know whether you fully…

Read More ›