Why Archives Matter

The traditional rationale to persuade organizations to build a corporate archive is that you need to do it for history; serving posterity was justification enough to open the corporate checkbook. Nowadays, it is no longer sufficient to remind people of their social and communal “duty,” as companies have an obligation to stakeholders to provide more…

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Benefits of Corporate History Publications

History Factory is known for producing award-winning and nationally recognized company history books and other publications. It’s an application of authentic content that we’ve been doing for nearly 40 years, and often the most cherished organizational keepsake from a particular corporate milestone or event. And while corporate histories and commemorative books are great showpieces for just about…

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Corporate Storytelling: the 7 Tips for Audience Engagement #6 – Crafting Details and Scenes, not Dates and Statistics

Remember that interesting couple you met at the party, the ones from my last blog installment? Well, picture this: you come home from that same party and tell your wife that you’d like to invite them over for dinner sometime. “Okay, but which couple?” she replies. “We met a ton of people tonight, Charles.” “Joel…

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