A Mirror from the Past: The Commoditization of Advertising in the Internet Age

In recent years, I have presented the history of Chicago advertising and public relations as a guest lecturer for Ron Culp’s DePaul University class “Chicago Agencies: Yesterday, Today & Tomorrow.” While the students’ learning has been a focal point of my lectures, my own learning was piqued while preparing for my early January 2015 presentation,…

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The Case for an Integrated Company Anniversary – A Corporate Archivist’s View

Thomas Inglin, Corporate Archivist, Financial Services Industry Most organizations preparing to honor a milestone or company anniversary are likely to believe that celebrating an event of this magnitude can be accomplished with a beautiful published book. It’s a safe and easy solution that a corporate archivist like me would logically come to, given the volume…

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Advertising During Your Anniversary: Authenticating and Strengthening Brands by Communicating Substantive Content

Several leading brands are leveraging their anniversaries in their advertising. Especially in 2012, a year packed with major anniversaries, the airwaves and digital and print media are saturated with celebratory and commemorative anniversary messages. But what is the value of this type of consumer communication, and what does it achieve? At The History Factory, we…

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Go Quaker Oats Go

In a recent Brandweek article, I noted how, after the immediate shock of the Depression had sunk in, the best of the early 30s–era advertisements shifted to an optimistic message that said, “It’s time to begin preparing for the future.” I’d be flattering myself to say that the marketers at Quaker Oats read my comment…

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