Nothing kills bad content faster than social media: how inauthentic storytelling may come back to bite you

Bruce Weindruch, CEO and Founder of The History Factory It takes a staggering 17 billion Facebook posts, 200 million tweets a day and 42 million user-generated Yelp reviews to fuel today’s social media engine. This frenzy of public opinion is certainly a noisemaker for C-suite strategists, and in our view, reopens the content phenomenon debate…

Read More ›

Happy Anniversary?

Five years ago, the global financial collapse extinguished some companies and changed the plot line for those that survived. It’s time to say happy anniversary to the Great Recession. Five years ago this week, Lehman Brothers filed for bankruptcy, Bank of America purchased Merrill Lynch, AIG received a bailout and the Dow plummeted 504 points…

Read More ›

Superstorms: The Multifaceted Soul of Storytelling

Storytellers rely on conflict. It’s the central motivator in any good plot. Without conflict people simply don’t care—readers stop reading, moviegoers stop watching (and ask for their money back), and audiences stop “Following.” Narrative conflict is developed and identified according to certain predefined tropes, namely: Man vs. Man (Rocky), Man vs. Society (1984), Man vs….

Read More ›

“Après le deluge”

If you want to measure how America feels about large commercial and investment banks in the wake of the Great Recession, simply open your browser, enter the search term “wall street bankers” into Google, then click on Images. The resulting pages of derogatory cartoons, photographs and headlines provide a vivid portrayal of just how much…

Read More ›

Raw Materials

Sometimes, one of our new clients will sheepishly admit that their organization hasn’t kept particularly good records of the last, say, 50 years of their existence. Forget about a formal archives program, that’s the least of their problems. They don’t have photos of employee events, their scrapbooks are missing, a great box of old newsreels…

Read More ›