Pacific Life saw its 150th anniversary as an opportunity to leverage its heritage to build relationships with financial advisers and partners, as well as engage employees.

To capitalize on the milestone, History Factory developed core messaging around Pacific Life’s “Values in Action,” which supported stories from its people and major turning points of the organization. These stories were then executed across a variety of tactics, including trade show exhibit materials, an anniversary website and social media content.

Pacific Life also utilized our expertise to prepare 150th keynote speeches, supporting videos and presentation materials for a series of company events during the anniversary year.