The Verizon Story

The Verizon Story Museum: Rich Heritage Told Through Tech

Verizon, the largest wireless carrier in the U.S., was approaching two major coinciding milestone moments in its history: a CEO change and the company’s 20th anniversary. Eager to capitalize on these shifts, Verizon set out to establish a record of its story to be used for years to come.

To convey Verizon’s incredible impact and inspire the next generation of employees, Verizon installed several exhibits in the common areas of its operational headquarters in Basking Ridge, New Jersey.

Using a marriage of environmental branding and interactive storytelling, the exhibit areas showcase Verizon’s innovations in the context of telecommunications history, the company’s current landscape and its vision for the future. Each of the five modular exhibit areas in The Verizon Story Digital Experience brings a different piece of Verizon’s story to the forefront.

with Verizon, we developed a strategy that ensured content would be updated regularly so the experience would always stay fresh. Verizon launched it, and the results tell the rest of the story.

Getting Results: How The Verizon Story Wowed

Net wins so far:

• The Verizon Story Physical Experience is regularly used as a visual backdrop for executive media appearances; Up to Speed, Verizon’s daily communications with V Teamers; and employee webcasts.
• One additional physical exhibit was launched in Verizon’s new Boston Innovation Hub in late 2021.
• The Verizon Story won a Gold Stevie® Award for Branded Campaign of the Year in 2023.

To read the rest of the case study, featuring award-winning archival and digital work, click here.