The Pursuit of Authenticity

Authenticity is the latest craze to seize the interest of marketers, led by ever-changing customer attitudes toward what brands they support. According to Stackla’s 2017 Consumer Content Report, authenticity is a critical deciding factor in brand choice. image: Stackala The report, based on more than 2,000 consumer surveys in the United States, UK and Australia,…

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History by Association

Name an industry, and there’s bound to be an organization—or more likely a myriad of organizations—representing its interests. From broad industrywide associations to niche professional interests like the U.S. Association for Reptile Keepers, there is a group for everyone. The amount of competition and specialization has associations competing for mindshare and for share of member…

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How to Sell Your Company’s Anniversary to Your Boss’ Boss

One of the challenges of planning your company’s anniversary is rallying company leadership. Pitching your company’s anniversary to your boss or your boss’ boss should be handled no differently than any other business venture or investment. When approaching the leaders of your company, come prepared with a clear framework, plans for defining and measuring success,…

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