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Company Anniversary? 12 Things Every Marketer Should Know

October 3, 2018 • History Factory

Introducing History Factory’s Free Anniversary Marketing Webinar

Building off The Anniversary Marketing Summit (TAMS),  History Factory’s highly successful live conference that takes place in Chicago each year, History Factory Managing Director Jason Dressel will host a free 60-minute webinar on November 14 at 1 p.m. EDT. Dressel will share practical and applicable insights about planning and executing an anniversary program for a company or brand.

“Company Anniversary? 12 Things Every Marketer Must Know” will illustrate how a corporate anniversary fits into today’s marketing and communication landscape. It will outline 12 common anniversary campaign mistakes and how to avoid them, as well as a four-stage anniversary framework and other tools for planning.

Peppered with examples from some of the best anniversary marketers in the world, Dressel’s presentation is an educational and entertaining resource with nuanced insights that you may not have considered. It’s a must-see for anyone starting to think about their corporate anniversary or in the midst of planning and executing their program.

This webinar is the first in a series of free History Factory webinars that will take place in the coming months. The TAMS Virtual Classroom Series will bring to life a variety of issues related to anniversary marketing and other uses of authentic content. The program will include content and insights tailored to specific industries, with appearances by marketing and communication professionals and other guest speakers who have used authentic content in their programs.

Click here to sign up for the free inaugural webinar. Then grab a sandwich, log on with your laptop or tablet, and learn in 60 minutes what many communication professionals have toiled to learn over many years—how to optimize your anniversary marketing program and deliver tangible results.

Meet Your Speaker

Jason Dressel, Executive Producer of the Anniversary Marketing Summit and Managing Director at History Factory, has worked with dozens of organizations to plan and implement their anniversary programs. Clients have included AIG, Bacardi, Boston Scientific, Huntington Bank, Little League Baseball, the National Defense Industrial Association, Sherwin-Williams, The Hartford and University Health Care System.

What separates a good anniversary from a great one?

The lasting impact it has on the organization for years to come. Your anniversary should be able to extend far beyond the milestone year. It’s important to have that in the back of your mind before you begin.

What makes a corporate anniversary worth the investment?

It depends—every organization’s needs and approach is different. But consider this: What message does it send if a company doesn’t recognize a major milestone?

Why are you so passionate about helping organizations capitalize on their milestones?

Honestly, I wasn’t always. Our team didn’t necessarily aspire to be in the business birthday business. But over the years we’ve learned two things. 1. We have a lot of value to offer because we’ve worked with so many clients going through the experience; and 2. Milestones matter, and if they do them the right way, organizations can get a ton of mileage out of an opportunity that only comes along once in a generation.

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