June 19, 2013 • Browser Media
The History Factory is known for producing award-winning and nationally-recognized company history books and other publications. And while corporate histories and commemorative books are great showpieces for just about any organization (we could talk all day about how they cement a company’s legacy and provide an official and authorized historical record, not to mention make fantastic corporate anniversary gifts), the business case behind producing a corporate history really needs to be considered before giving the green light on such a significant undertaking.
There is a very important place for corporate history books in the context of heritage management. Here are just a few reasons why a company should consider producing a publication:
There are countless other strategic reasons why an organization might produce a company history book. Sometimes it comes down to the CEO simply wanting a commemorative history book, and when that’s the case, it will get done. But remember, just because there’s a story to tell doesn’t mean it needs to be done in a book – there are a number of ways to accomplish good storytelling using methods that can sometimes provide more flexibility and reach than a book. What’s important to keep in mind as your company considers producing a corporate history publication is whether it makes sense in the context of your strategic goals and objectives, and if it will support the organization in other ways than looking good on a coffee table.
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