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Get to Know Us: Julie Bacon

August 20, 2021 • History Factory

Julie admits she may have crossed the line into “obsessed dog person” some time ago. “I’m not sure how it happened,” she ponders. “I started taking my first Bernese Mountain Dog to an obedience class, then another, then another. And before you know it, I was competing.”

When our new senior director of marketing is not off competing with her now-three Berners, she is passionately executing marketing strategies with an eye on growth. “I came up through sales in a way, so I’ve always known that marketing exists to drive growth,” Julie says. “It’s just that I really love the creative aspects too.”

If you could eat one cuisine for the rest of your life, what would it be and why?

OK, so you’re going to find out right now that I’m not a “foodie.” I’d choose pizza. No apologies. I prefer thin, artisan crusts, and if I had to choose a region in the U.S., I’d pick St. Louis style (with an order of fried ravioli, of course).

What is your dream vacation?

You’re going to think it’s because of the pizza, but I really want to do an olive oil tasting through Italy. Take like three weeks to tour and dip all the bread! And yes, there would be pizza too.

As a child, what did you want to be when you grew up?

Oh, I wanted to be a veterinarian in the worst way! The math and science were too much for my creative brain, though — I’m a creative at heart.

Julie with Indie, Moxie and Trip

Tell us about a hobby and how you got into it.

I started quilting a few years ago. My sister got me into it. She’d been trying for years, but I always thought it was something I’d try when I was much older. I love designing and choosing patterns and colors. I find it all very Zen.

What is your favorite part so far about working with History Factory?

I enjoy being on the agency side, as much of my career has been corporate. As a marketer, I’ve always pushed to find the story and emotion in any campaign, and to me, History Factory gets to do that in spades. The mash-up of storytelling and heritage speaks to my soul, and I can’t wait to share what we do with a broader audience! It’s also inspiring to work with so many passionate and smart people. This is going to be fun.


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