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How a Story Fueled a Bold Initiative

November 18, 2014 • Bruce Weindruch

After revisiting the philanthropic nature of Fireman’s Fund when it was founded in 1863, it became clear that the original mission would resonate with people today. The story inspired the creation of a new initiative that brought the 150-year-old mission back to life. After it was presented to the board in Germany, where it was accepted, the bold initiative led to increased employee engagement and touched the lives of many members of the community. Watch this video case study in which Bruce shows how a founder’s vision can be just as relevant to company, customer, and employee today as it was when the company began.


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