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Insights

 
 

Social Networking and Employee Engagement

Few companies in the United States are better-known for their corporate culture than Google. In… Read More

Social Media, Storytelling and the Case for Candor: The History Factory and Adobe Photoshop

“What I have learned from our work with The History Factory is that our brand… Read More

Listening to History vs. Histrionics

Oral histories—extended interviews that capture the “you are there” feel of an executive’s career —enrich… Read More

Bringing Story Structure to Life

When we work with people on finding and crafting their best stories, we use story… Read More

BP: Beyond Core Values

When BP’s “Beyond Petroleum” image campaign was running full throttle a few years ago, I… Read More

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