History Factory has been named a finalist for the 2021 PRWeek Awards in the Outstanding Non-Traditional Agency category. Learn more.

BP: Beyond Core Values

When BP’s “Beyond Petroleum” image campaign was running full throttle a few years ago, I… Read More

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A Toast, and an Ear, for Living History

I found living history on the pages of the New York Times recently. The story… Read More

Successful Succession

The economic crisis has offered food for thought on a number of business related issues:… Read More

Heritage Management on TV: Holiday Edition

One thing I love most about the holiday season is the traditions and nostalgia it… Read More

“A Matter of Identity”

When did Apple Computer become just “Apple”? According to The New York Times, shortly after… Read More