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The Pursuit of Authenticity

Authenticity is the latest craze to seize the interest of marketers, led by ever-changing customer… Read More

Trade Secrets from the Unexpected Heroes of Authentic Content

Authentic content. Marketers have seized upon this term in an attempt to reinforce the value… Read More

Why Authentic Content Matters: Part One

You may have noticed our new tagline at The History Factory: Leading the Authentic Content… Read More

Authenticity Matters

According to Euromonitor International, authenticity was the “standout consumer value” of 2017. For brands in pursuit… Read More

Heritage Management: The Art of Leadership

Heritage management is a vital and pervasive yet hard-to-pin-down approach to getting the best out… Read More

Holiday HistorEcards

At The History Factory, exploring holiday traditions is becoming a tradition of its own. This… Read More