Your Company’s History Can Make It More Valuable—Or More Vulnerable
The following article first appeared in Chief Executive in September 2020. Knowing the past, and how it will play today, is the only way to…
Read More
Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan
This article was originally posted in September 2012, but updated in September 2018. Any corporation that is planning to mark an important milestone—whether 10 years…
Read More
8 Ways to Promote Your Company Anniversary Using Social Media
Social media is an excellent way to promote your company anniversary. Use these eight innovative social media techniques during your milestone.
Read More
The Pursuit of Authenticity
Authenticity is the latest craze to seize the interest of marketers, led by ever-changing customer… Read More
Trade Secrets from the Unexpected Heroes of Authentic Content
Authentic content. Marketers have seized upon this term in an attempt to reinforce the value… Read More
Why Authentic Content Matters: Part One
You may have noticed our new tagline at The History Factory: Leading the Authentic Content… Read More
Authenticity Matters
According to Euromonitor International, authenticity was the “standout consumer value” of 2017. For brands in pursuit… Read More
Heritage Management: The Art of Leadership
Heritage management is a vital and pervasive yet hard-to-pin-down approach to getting the best out… Read More
Holiday HistorEcards
At The History Factory, exploring holiday traditions is becoming a tradition of its own. This… Read More
