Capture the History You’re Making Today
The coronavirus crisis has brought out the best in many brands and companies, in both words and actions. Ford adjusted its marketing focus away from…
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Corporate Anniversary Messages for the Milestone: Things to Think About for Your Anniversary Message Plan
This article was originally posted in September 2012, but updated in September 2018. Any corporation that is planning to mark an important milestone—whether 10 years…
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8 Ways to Promote Your Company Anniversary Using Social Media
Social media is an excellent way to promote your company anniversary. Use these eight innovative social media techniques during your milestone.
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Use It or Lose It: Why It’s Important to Capture History in Real Time
Rarely does a phenomenon hyped to be “one of a kind” or “once in a… Read More
5 Reasons Why Your Organization’s Heritage is Important Today
There’s a quote, dubiously attributed to Mark Twain: “History never repeats itself, but it often… Read More
Crisis Driven: How Corporate America Has Reacted and Retooled to Respond to Crises
Each day, we learn of new hardships faced by essential workers on the front lines… Read More
COVID-19 Insights: How the Crisis Took an Unexpected Turn for Company Leaders
On May 21, we launched the COVID-19 Corporate Memory Project to collect, preserve and present… Read More
Introducing the COVID-19 Corporate Memory Project
The COVID-19 pandemic is, simply put, a once-in-a-lifetime event. While there have been public sector… Read More
The First True 21st-Century Crisis
September 11 and the Great Recession were crises to be sure, but the COVID-19 pandemic… Read More
