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Insights

 
 

Storytelling: Why it’s Important for Internal Communications

Although the power of storytelling to persuade customers to buy a product or service has… Read More

Authentic Content from the C-Suite

Shannon Lapierre is Stanley Black & Decker’s chief communications officer, with responsibility for corporate communications,… Read More

Adding Heritage to the Customer Experience

Customer experience optimization is the most recent marketing issue keeping C-suite executives up at night.… Read More