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Energy Industry: Leveraging Authentic Content

July 30, 2021 • History Factory

America’s energy sector is in the midst of a renaissance in market leadership and technological prowess. Driven by the unprecedented growth of shale oil and gas production—made possible by advances in horizontal drilling and hydraulic fracturing—America produces more than 10 million barrels of oil a day for the first time since 1970. By the end of 2018, America will have more than doubled daily production since the dawn of the shale revolution in 2009, when conventional drilling methods yielded just 5.4 million barrels per day.

This historic achievement is recalibrating a half-century of national security and global financial relationships. The availability of American shale oil made it easier for our global allies to agree to tough sanctions against Iran. Across the Persian Gulf, Saudi Arabia underestimated the shale oil sector’s grit and ability to boost efficiency. In 2016, the Saudis and other Organization of Petroleum Exporting Countries members abandoned their two-year effort to cripple the U.S. shale industry by driving down global oil prices.

Closer to home, America’s ongoing push for energy independence stands as one of our era’s most far-reaching stories of business transformation. Investment and employment are booming across the energy belt as billions pour into oil and gas producing regions. Communities benefit from industry investments in infrastructure. At the same time, sustainability has been built in to industry best practices across the board.

This latest chapter in America’s energy heritage is still being told. Many energy industry leaders believe it is time to capture their authentic content and tell their own company’s story, as well. They are approaching milestones that prompt them to consider their legacy. Many also want to capture institutional knowledge for the next generation and smooth leadership transitions. Others are frustrated that amid the barrage of social media, coverage of energy is too often uninformed or simply untrue and their narrative is lost in the shuffle.

Your authentic content can help meet all these needs by cutting through the clutter and putting you in control of your narrative, producing measurable results today and for years to come

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