Guide to Corporate Storytelling

July 29, 2021 • History Factory

Corporate storytelling now, with the outbreak of the novel coronavirus, has become incredibly important as organizations work to instill calm and showcase a track record of reliability in uncertain times. Storytelling is at the heart of everything that corporate marketers and communicators do, and it has been a cornerstone of History Factory’s business for more than 40 years. As CEO Bruce Weindruch states in his book, Start with the Future and Work Back: A Heritage Management Manifesto,“History is an interpretive process. It isn’t carved in stone. The facts and names and dates stay the same, but the stories themselves should be continually reinterpreted and told in ways that keep them relevant.”

That is our charge at History Factory—to help our clients understand their past and to pull stories forward that can be used in myriad ways to achieve goals for the future. The stories that we uncover today can help push organizations forward to flourish tomorrow. We put the story in history.

In this guide to corporate storytelling, we’ll examine the benefits of storytelling, considerations for good storytelling, tools that can help you tell a story effectively, and, finally, storytelling in action.

To continue reading, please fill out the form below.

Email*
Title*
Country*
First Name
Last Name
Company
*
We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.
- I agree
Would you like to receive digital marketing insights in your inbox? We'll send you a few emails each month about our newest content, upcoming events, and new services.
- Sign me up!

Guide to Corporate Storytelling

More About Guides

Making Your History Pay: How Harnessing Heritage Helps Consumer Brands Win

Guide to Using Your Heritage for Better Leadership

Making Your History Pay: How Hedge Funds, PE and Other Alternative Investment Firms Can Generate Returns on Their Heritage

Guide to Moving Your Heritage Assets

Start With the Future and Work Back

A Heritage Management Manifesto by Bruce Weindruch

Into the Archives: Emilia Mahaffey, C.A.

Golden Nugget of the Month: Fireman’s Fund

Guide to Corporate Storytelling

Related Posts

More About Guides

Making Your History Pay: How Harnessing Heritage Helps Consumer Brands Win

Guide to Using Your Heritage for Better Leadership

Making Your History Pay: How Hedge Funds, PE and Other Alternative Investment Firms Can Generate Returns on Their Heritage

Guide to Moving Your Heritage Assets

Into the Archives: Emilia Mahaffey, C.A.

Golden Nugget of the Month: Fireman’s Fund