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Ep. 19: The CEO’s Time Machine and Corporate Crisis Response


On the latest episode of History Factory Plugged In host Jason Dressel talks to author Geoff Thatcher about his new book, The CEO’s Time Machine, a business parable published during lockdown. Jason also hosts History Factory CEO, Bruce Weindruch, to talk about how businesses have responded in the past to various crises from epidemics to natural disasters to war.

Company history comes alive with History Factory Plugged In. We look at the rich heritage of major organizations in this thought-provoking podcast. If you have any questions, comments, or ideas to share, please email us at pluggedin@historyfactory.com.

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