You may have noticed our new logo. Click here to learn more about its story.

Ep. 23: Perils of the Past

This week on History Factory Plugged In we host History Factory CEO Bruce Weindruch to discuss the implications of past behavior of your company, and how it can hurt trust with consumers and investors and ultimately impact the bottom line. We also host Betsy Hoag, head of PR firm Greentarget’s research and market intelligence team, to discuss the findings of a recent survey, “Perils of the Past.” For more info download the survey.

We’re also giving away free tickets to the Anniversary Marketing Summit. Listen to find out how to win.

Company history comes alive with History Factory Plugged In. We look at the rich heritage of major organizations in this thought-provoking podcast. If you have any questions, comments, or ideas to share, please email us at [email protected]


More Episodes

S2E11: Holocaust Remembrance Day with Karen Baum Gordon
S2E10: CES with Gary Shapiro
S2E9: The History of Work with Jan Lucassen
S2E8: National Blue Jeans Day with Levi Strauss & Co
S2E7: Ford Archives with Ted Ryan
All Episodes...