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Ep. 23: Perils of the Past

This week on History Factory Plugged In we host History Factory CEO Bruce Weindruch to discuss the implications of past behavior of your company, and how it can hurt trust with consumers and investors and ultimately impact the bottom line. We also host Betsy Hoag, head of PR firm Greentarget’s research and market intelligence team, to discuss the findings of a recent survey, “Perils of the Past.” For more info download the survey.

We’re also giving away free tickets to the Anniversary Marketing Summit. Listen to find out how to win.

Company history comes alive with History Factory Plugged In. We look at the rich heritage of major organizations in this thought-provoking podcast. If you have any questions, comments, or ideas to share, please email us at [email protected]


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