As senior director of business insight and performance, Erin leads the research team in surfacing the most meaningful insights that drive project performance for History Factory’s clients. Erin is a futurist who is passionate about using authentic brand storytelling to drive product evolution, marketing campaigns and community building and ultimately increase engagement across complex global organizations.

“Our work sits at the intersection where memory meets imagination to fuel the future. It’s that alchemy that keeps me pushing boundaries and possibilities and co-creating futures.”

Erin leverages her career of 20-plus years in global brands, museum administration, culture and consulting roles to actively collaborate with History Factory’s diverse teams and talents in order to expand our capabilities, refine our methodologies and deliver the best experiences and products for our clients.