In work and in life, Peter lets the words lead. Following opportunities to write has taken him from Ann Arbor to San Francisco, northern Michigan, Portland (Oregon), New York, Chicago and Detroit. Now, as an associate creative director at History Factory, he enjoys uncovering words and ideas that show brands something they might not yet know about themselves.

“What I enjoy most about this job is that you can’t moonlight this stuff. You need to be absolutely steeped in these brands—and then you’ll write something they later see as a breakthrough without even knowing it.”

In particular, Peter enjoys History Factory’s creative process, which flexes to accommodate and underwrite our culture of being methodical while paying respect to each individual’s strengths. He is fanatical about the creed that good ideas come from anywhere, and his great passion is singing—ideally with other people who also love to do so.