Improving Balance
for a 100-Year-Old Company
With plans for new headquarters on the drawing board, New Balance, one of the world’s largest and most respected brands of athletic and fitness gear, came to History Factory for help. New Balance wanted us to create an installation to highlight its long history and superior products.
As planning progressed, it became clear that with 100-plus years of accumulated assets and many users requiring quick access to them, New Balance needed more than an impressive exhibition space
Two Solutions for Two Very
Different Audiences
Working with the New Balance team, History Factory helped develop and install a world-class Visitor Engagement Center showcasing the company’s history, designs, and products.
At the same time, History Factory created an innovative archives program to help the many internal constituencies quickly and efficiently access vast amounts of archival information and materials. Locating authentic content also became much faster and more certain. A new archiving system captures, preserves and enables access to thousands of valuable assets covering 100-plus years, delivering a steady supply of authentic content from which to craft marketing and communications programs.
