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Insights

 
 

Authentic Content from the C-Suite

Shannon Lapierre is Stanley Black & Decker’s chief communications officer, with responsibility for corporate communications,… Read More

Planning Your Company’s Anniversary Campaign

Ahead of this year’s Anniversary Marketing Summit, in Chicago on April 9, we asked History… Read More

6 Ways to Make Your Brand More Authentic on Social Media

Social media, for better or worse, is here to stay. Despite a number of recent… Read More

Authentic Content from the C-Suite

In our latest installment of Authentic Content from the C-Suite, History Factory’s Jason Dressel sat… Read More

Building Stories and Trust Using Data

Data? Metrics? What do numbers have to do with storytelling? More than you might think.… Read More

5 Key Communication Topics That Can Convey Authenticity to Employees

Looking at the top five communication topics important to employees from Edelman’s Trust Barometer, we… Read More