Why Provenance, Control and Context Are the Real AI Game-Changers
In recent weeks, I had the privilege of attending two gatherings of global business leaders—the Fortune Global Forum in Riyadh and the Page Annual Conference in Dallas. While their agendas spanned industries, markets and functions, clear throughlines emerged. One of the most salient, of course, was AI and digital transformation—and the incredible promise and peril they present. The concept of getting comfortable with being uncomfortable has taken hold, and that sentiment was palpable among audiences at both events.
At the Page Conference, where the audience comprises C-level communications executives, the challenges of trust were front and center. According to the World Economic Forum’s 2025 Global Risks Report, misinformation and disinformation are now ranked among the top five threats to global stability—right up there with armed conflict and climate crisis.
At the Fortune Global Forum, Sir Martin Sorrell spoke to the challenges of AI and regulation. “Regulation is going to have to be self-regulation,” he said: “The cat is out of the bag. We’ve missed the Oppenheimer moment. Many people compare it to the control of nuclear weapons.”
If the external guardrails for AI governance are weak or nonexistent, internal governance becomes the front line. That means businesses must take the initiative to define their own standards around accuracy, security and data integrity before their audiences, employees or competitors do it for them.
This is precisely why History Factory is launching CHRONIQLE, as we announced this week. Chroniqle is the first AI platform built for enterprise that’s grounded in authentic, internally sourced archival data and content. We believe it meets one of the most urgent needs facing enterprises today: confidence in the information they use to make decisions, shape narratives and steer strategy.
At the Fortune Global Forum, leaders emphasized the importance of shaping credible narratives, leading with emotional intelligence, cultivating internal trust and navigating geopolitical and technological disruption. All of these imperatives demand the ability to move quickly—and with absolute confidence in the information and data that are guiding decisions and fueling the content human and artificial intelligence alike are creating to inform and persuade. That’s exactly what Chroniqle is designed to deliver: a secure, AI-enabled platform that equips organizations with authenticated archival data to inform strategy, storytelling and decision-making at speed.
When we talk about AI and data as strategic priorities, the conversation can no longer center solely on speed, scale or generative potential. It has to include the creation of secure internal knowledge engines that offer control and provenance and combine AI’s power and potential with the rigor of historical truth. As AI accelerates decision-making and content creation at scale, the enterprises that will lead—and win—are those with the highest-quality information and data. Speed is essential, but trust and certainty are non-negotiable.