July 29, 2021 • Sam Grabel
The reason significant anniversaries are a big deal is that they don’t happen very often. Because of that, organizations often don’t have much practice planning anniversary campaigns: no lessons learned from last year, no internal playbook refined over time. For better or worse, anniversaries can present a once-in-a-generation opportunity—and challenge. And as if that wasn’t enough pressure, that anniversary date is fixed and coming fast, no matter how much work you already have on your plate.
This guide is designed to provide a framework and some practical tools to help you plan and implement your anniversary. Whether you have three years or three months to prepare, we hope these tips and tricks will help you pull off a successful anniversary campaign.
To continue reading, please fill out the form below.
The following story highlights a cherished military… Read More
There are things you simply don’t do. You don’t put ketchup on a Chicago hot… Read More
If you’re older than 25, do you remember your 25th birthday and what you did… Read More