What’s in a logo? Everything—especially when it’s tied to a centennial. With a proud history of excellence in the construction industry, Barton Malow enlisted History Factory to design an anniversary logo that honors its legacy of innovation while incorporating the forward-looking theme of “Building Today for a Better Tomorrow.” The resulting logo debuted on the streets of Detroit on Barton Malow’s float at the annual “America’s Thanksgiving Parade.”

Industries: Construction